Why Should You Use Twitter & Pinterest Analytics Report

It has only been a month since Twitter opened its analytics platform to all. It has been a welcome gesture for the marketers who value data validation in their process of decision making. This new analytics report from Twitter is simultaneous with the news from Pinterest that its new interface has opened its treasure of data as well to the businesses.

Social sharing of your content

The most appropriate validation of your content can be measured through the interaction your content meets when shared on social media. It is also measured by the resonance it creates among your target audience. The number of people viewing your posts can help you know what your target audience prefers. This will help you plan a better business strategy.

Also Read: Facebook Trending Topics Taken Cue From Twitter

Twitter Analytics

It has been several months since Twitter introduced analytics report options for its users. The recent rollout of a more robust version on the same platform has opened up new features. The interface offered by Twitter is highly user friendly. It provides enough information about your brand so that you can get a clue about how your brand is being approached and liked by people.

The interface will feed you with reports about your performance over the last twenty eight days. The overall performance of your brand is determined on month-by-month basis. You can have a graph showing you the difference between your brand’s performance in the current month and in the previous month.

Another interesting part about the graph is that it does not just offer you impression rates for a period but you can also watch your brand’s performance on days-of-the-week basis. Tools such as Tweriod, Followerwonk, and SocialBro had so long been the source of these data. However, Twitter analytics report now helps you have all the answers you need in order to analyze and interpret the performance of your brand.

What is important here is the depth of insight provided by these. You can complement these data with the data offered by the likes of SocialBro in order to get a deep understanding of the data. Knowing these helps you choose an effective time of the day for publishing your content and sharing reminders.

Tweets

One of the strongest aspects of the analytics report by Twitter is that it offers you information in ‘Tweets’ and ‘Tweets and Replies’. You can download the data in order to view it. When you have already downloaded the data, you can do anything you want with it. You can choose to sort it by Engagement, Impressions, or by individual interactions like Retweets or Favorites.

The Impression data will give you an idea of when you can post. Similarly, you can use any column to get the list of tweets your brand has received. You will know what your audience opines about your brand.

Pinterest Analytics

Pinterest interests most brands. Pinterest analytics report allows you to view what visitors like in your profile. It will also let you know what the visitors to your website have saved from it. You are provided with a new set of data about the audience which helps you know and understand what your audience really wants from your brand.

The new platform for analytics report offered by Pinterest is huge. However, in order to access data you are required to have a business account on Pinterest. The process of conversion is easy as you would be asked to do that when you are signing up. When you have signed up already, you will have to wait for twenty four hours in order to feed in the data. However, when the data is fed in, you can use it in a number of different ways.

Two of the key sections are those of Profile and Audience. Both these sections give you a good insight.

What you learn from Pinterest analytics report

The new analytics platform of Pinterest will let you know the boards and Pins that people love most from your profile. It will help you know what people are actually saving from your website. You will get to know exactly who constitute your Pinterest audience- all particulars about their gender, location, and their interests. The new Pinterest analytics report will also let you know the devices your audience is using when they are pinning your stuffs.

Knowing your audience better will help you share the items accordingly so as to get the best response. The data helps you get a complete picture of what people want which will help you woo your target audience. It will help you come up with a more appropriate pinning strategy. You will also know the brands that are followed by your audience. This helps in content targeting.

There is another additional aspect of Pinterest Analytics. It will help you learn the effect of adding Pin It button on your website that leads to the referral of traffic from Pinterest.

So, get ready to plan your business better as you have your Twitter and Pinterest analytics to help you out in the process.

Viral Mint: The New Social Media Marketing Solution

Viral Mint offers a newly established on-site marketing solution. It will generate new fans and followers for your website and improve both conversions and sales. This Pune based on-site marketing company works to help the retailers give a boost to their marketing Return on Investment (ROI) with the help of social web.

They work on social and analytical products for businesses. Their products mix your online store with social experiences in order to boost up your sales, drive engagement, and increase conversions. They specialize in viral marketing, social analytics, Facebook marketing, and social commerce.

Also Read: Ello Social Network Developed To Compete Facebook

Inception

Viral Mint, the fast and widely growing social media marketing solution, had launched the v1.0 BETA of their product on March 10, 2013. Founded in the year 2012, this startup has its headquarters located in Pune, Maharashtra. Rohan Dighe is the founder and CEO of Viral Mint.

Products offered by Viral Mint

Offer Mint (Customer Acquisition): This is one of the products by Viral Mint that brings in more number of customers to your website. Offer Mint allows the customers to open instant rewards and coupons in exchange of which they would become followers of your website on social networks like Pinterest, Twitter, Facebook, and more.

Offer Mint is like a give and take app that will offer discount coupons to shoppers in exchange for following or liking your page on social networks. This will increase conversions on your website which in turn will make them loyal to your brand.

Buddy Mint: This social app offered by Viral Mint should be added to your ecommerce store. It offers the undecided visitors to your website the ability of creating a poll from the shopping list and then sends it for vote to their friends. This increases the checkout rates on your ecommerce website.

The core function of Buddy Mint is to convert the uncertain customers into decided buyers.

Kart Mint: This social app reduces the cart cancellations and therefore improves the conversion rates for your websites. It showcases a compelling offer as the shopper is about to leave the website. The app is based on ‘Exit Targeting’ technology.

Push Mint: The Push Mint app will help you create, edit, and then push promotions in the pattern of on-screen notifications to all your target customers. This app will attract users to look at the promotions with the help of the right call-to-action.

Viral Banners

Viral Mint replaced popups or pop over messages with Viral Banners. Viral Banners helps conversion without harming the user workflow while also maintaining the social actions.

Customer portfolio

1. Fab Alley
2. Lenskart
3. Sareez
4. Freecharge
5. StalkBuyLove
6. Ticketgoose
7. Snapdeal
8. Indian roots
9. Pepper closet
10. Bonita
11. Saholic
12. Nineteen
13. Jabong
14. Shopclues, etc.

Company structure

This social media marketing company has plans to grow globally soon. The initial investment that the company required was offered by Seedfund. Their presence is in India currently.

During the early months after the company was set up, Viral Mint made use of subscription model. They have worked on it so that now subscription is on performance based metric. Dighe, the CEO and founder of the company, hopes to expand the business to places like Indonesia, Thailand, Singapore, and Australia.

Viral Mint has less than ten employees currently and it works with a SaaS-based model. The company offers three packages, the highest package being priced at $100, and coming down to $50 and $15. They also offer a free trial offer for 14 days.

Upgrades and updates in Viral Mint so far

Slider – The all new app from Offer Mint

This app aims at improving and growing the visibility of your offer alongside improving your conversion rates. The product offers itself to convert the pass-through and leaving visitors into brand loyalists. The app will entice the customers to become your fans or followers by giving coupons in exchange. The app can be embedded into your website. It will not require you to modify the contents or layouts on your website.

On-site behavioral and predictive targeting

Viral Mint offers on-site behavioral targeting that is based on a number of parameters. They claim to give their clients the ability to use behavioral insights for delivering actionable results.

Viral Mint will leave a cookie for all new visitors, while also tracking down the duration for which each visitor or customer stays on your website. It also tracks other particulars like referral URL, page URL, and other different parameters and offers data to you in an actionable form. This can be used to create customer experiences.

UI upgrades

Viral Mint has brought about upgrades in the UI. They are:

i. Improved fonts with a cleaner UI.

ii. Limited IE7 support.

They are also enabling viral video sharing.

A promising future awaits!

Though operating in India presently, Viral Mint aspires to spread across the globe with its amazing social media marketing solutions. While the portfolio of their products is already diverse, they are looking forward to expand it further.

What Orkut’s Demise Tells Us About The Future Of Facebook

Google has decided it’s time to put Orkut down. One of the first social networks it was considered “cool” to be a part of, Orkut will now be packed off to that farm upstate, a happy place for reject internet experiments. It wasn’t a pretty ending either. Now that Orkut is shutting down its time we discuss on the future of Facebook.

 

Orkut has had an uneasy existence within the Google portfolio ever since Google Plus came along. Some employees within the company have admitted that many on the Orkut team didn’t see the point of the service a few years back, at a time when Facebook was still making a transition from being a college-based social network to taking on a more global perspective.

Also Read: Best Facebook Marketing Techniques For Your Business

Google seemed to be in two minds about how to go ahead with the matter. There was an awkward update when it became possible to connect your Orkut and Google Plus accounts, though it isn’t quite clear why the company was keeping these two social networks alive independently. Google strung Orkut along awkwardly until it was announced in the middle of the 2014 that it would finally be put out of its misery.

Now that Orkut is out of the way, it is possible to survey the field with a greater level of clarity. Facebook and Google Plus are the two big names that remain standing. Let’s take a look at what the plug being pulled on Orkut tells us about the future of Facebook and Google Plus.

Looking at Facebook and Orkut from the lens of 2010, the divergence in their paths can tell us a lot about why future of Facebook emerged brighter than Orkut. Here’s a look at few ways in which users saw Mark Zuckerberg’s brainchild as the better option:

Privacy

The absence of a clear-cut privacy policy was one of the biggest pitfalls of Orkut. It was quite unnerving for Orkut users to be hit with friend requests and messages from strangers without being able to do anything about it. Facebook came along and put a lot of the control back in the hands of the user. Orkut reacted by doing the same, but always being second to the draw made it seem like the less credible of the two.

While privacy was a relative strong point for Facebook a few years back, it isn’t so now. While it’s still possible to set who can see your posts and such, larger concerns such as links to the NSA and experiments on users without their permission have cropped up. With the emergence of privacy-focused social networks such as Ello, future of Facebook could seem gloomy with decline in usership over privacy related matters.

Integrated Experience

One of the big reasons that made users switch from Orkut to Facebook was the fact that it unified their whole online experience. They could now follow the pages that they’d otherwise have to visit different websites to keep a tab on. There was also the aspect of social gaming; social RSS, which is known as the News Feed; and the messaging/chat feature.

While the umbrella approach of Facebook held it in good stead a few years ago, things have changed now. The emergence of mobile has meant that pointed social applications such as Snapchat and Vine rule the roost. Facebook itself admitted to this phenomenon when it came out with a Snapchat copycat known as Slingshot (though they denied the similarity).

Orkut’s demise may on one hand be construed as a victory for Facebook. But given the signs of the changing times, it’s also a forecast that if they do not adapt to changes the future of Facebook might as well be the same.

Ello Social Network Developed To Compete Facebook

Social networking lovers will now have yet another site to share their life on. Ello, a new social networking site, has been developed to compete with social networking giants like Facebook and Twitter. The Ello Social Network has been developed by a group of artists and designers. It is an ad free site for now and has applications and tools common to Facebook and Twitter.

 

About the Site:

You will find similarities of Ello with Facebook and Twitter. Your Ello profile will be divided in two distinct parts. Ello displays the status updates, images and other newsfeeds on the right side of the screen. On the left side it displays a grid that is the Noise section. These would display pictures of other Ello members who do not feature on your friends.

Also Read: Facebook Trending Topics Taken Cue From Twitter

The site also provides some tools that are displayed on the upper left side of the page. This site also supports Graphical Interchange Format or GIF, something not availed on Facebook. When you join a community within Ello social network, it gets displayed under the newsfeed. Ello gives you a chance to be discreet. Unlike Facebook, Ello does’t require the real name of the user to open an account. This has appealed to many users specially the younger generation as being anonymous on the web has its own share of advantages.

Ad Free – Really?

Ello social network is surprisingly an ad-free site. Developers are of the view that advertisements disrupt the pleasure of social networks. Hence the team decided to run the social site without the assault of advertisements. The real question however is how long Ello can stick to its policy of no-advertisement. The trends so far show us every social network turns to advertisement for revenue once they have enough users on board and engagement. From Facebook to Instagram and Pinterest this has been the prevalent industry trend. Makers have said that though it would keep most of its user accounts ad-free, it would avail paid features and services to its users. These, you will be able to use as and when required.

As more and more users signup, Ello will have to fork out more and more cash to accommodate them and enhance feature list. This would require more developers and engineers to be hired and to ensure servers don’t give up when stressed under excess load. Hence funds would be essential for the upkeep of the site. Already being touted as Anti-Facebook social site, Ello social network has already created a buzz. Even though Ello itself is ads-free, it is already advertising itself in various social networks. Founder Paul Budnitz said that the site has been adding in users every day, the number doubling after every couple of days.

User Dedicated:

Ello social network promises that it will not give out data of its customers. It also commits that it would remain ad free. It intends to keep the social site simple and not make it too complicated for the users. The developers have integrated a delete option on every user’s page. According to them, if you no longer find Ello to be interesting enough, you can quickly delete your account.

Beta Stage:

The Ello social network is at present in the beta stage. This is pretty visible by the minimal app content on the display page. You can send request for friends, post statuses and even see whom are you following. The Noise category of Ello displays pictures of various users in a grid. These images are mainly of people who do not feature in your friend list but you might know them or share similar interests.

Tough to be a member:

Access to open a new account is a bit difficult. In order to be a member of the Ello social network community you need to get invited by a user. This strict policy has slowed down the users who are eager to be members of the new social site.

You can send requests to be invited to the social network. For this you have to access the official website of Ello social network and request for an invite. Developers would send in an invite to your email address.

Ello is at present taking just the baby steps. However, with the no ads feature, it might pull in users from other social networks for whom being connected with friends and family is priority over being forced to gulp down branded content and ads.

 

YouTube Going Offline In India Causes Excitement In Fans

Hold your breath because you have enough reason to celebrate! You can watch YouTube videos offline too. The news about YouTube going offline in India has become viral. The move will help you access YouTube even when you are offline, which means you do not necessarily need to have a data connection running in order to watch YouTube videos. And all this will be available in a few weeks’ time.

 

The big news was made public at an event in Gurgaon, India, soon after the launch of Android One handsets, a low cost initiative by Google in the country. According to the announcement made at the event, the users can save videos and watch them later even without data connection.

The announcement

Also Read: YouTube Music Subscription Named Music Key Launches Soon

The news seems great for YouTube addicts. YouTube fans are often seen viewing same videos over and over again and therefore pay for the same data as many times as those are viewed. However, with YouTube going offline in India, fans would be happy as they can watch the videos again and again while paying for watching them once only. According to the announcement, you can watch some of the videos.

Hear YouTube executive talk about the new scheme

At the event, YouTube executive Ceasar Sengupta, seemed excited as he told the YouTube fans that the videos can now be paid-for once and watched as many times as they wish. This will save all the money that users had to spend unnecessarily for data when they wished to watch the same video again and again. You can now watch your favorite videos wherever you go.

While this announcement was made officially, there were rumors and hints about YouTube going offline in India. There were talks about the offline service available for YouTube Music Key at $9.99 a month. Sengupta did not elaborate on details about the launch of this service against subscription. However, it was revealed that the offline scheme would not remain limited to music videos only.

The new scheme allows the users to save almost all kinds of videos to their devices.

What with YouTube advertising?

There is yet no information about subscriptions needed for the process. That is to say, the service providers have not yet commented on whether the saved videos will be viewed against subscriptions. The monetizing plan for YouTube going offline has not yet been announced. It is not yet clear how advertising can work offline. However, there are speculations about advertisements being buffered alongside saved videos when the latter are watched offline.

Facebook Ad Filters To Improve User Satisfaction

Facebook had since early years been providing the tool to hide advertisements which were of no relevance to its users. But that did not stop advertisements to pop up just after a few days. Facebook now is attempting to improve the usage of the social network site by improvising the ads displayed. The data accumulated throughout the years will now be put to use to understand the ad preferences of Facebook users. These Facebook ad filters are targeted to upgrade the quality of the social networking site.

 

Improving User Contentment:

Facebook has an option that lets users hide ads that is not relevant by clicking on the “I don’t want to see this” option. With the Facebook ad filters, it is now delving deeper into user’s psychology by asking why a user wants to hide a particular advertisement.

Also Read: Facebook Introduces Privacy Checkup Tool For Its Users

Facebook will enquire about your dislike for the ad with a list of suggestions to choose from. This question will feature options like “It’s not relevant to me”; “It’s spam” and It’s offensive or inappropriate” to name a few. Users have to provide their reason for discontent by clicking on one of the option.

Officials said that the Facebook ad filters will be a process of understanding user’s psychology. It would reduce hiding of ads as irrelevant ads would not be displayed at all. Ads that users find offensive or inappropriate will not be displayed on their newsfeed in future.

Earlier Filters by Facebook:

Facebook had, a few days past, restructured its features to reduce unwanted click links displayed on the user’s newsfeed. These links that regularly appear on Facebook urge users to visit the linking sites. However, with the click baiting tool as Facebook ad filters, it can now keep track of the users spending time on various sites. Sites that have low visit span will be removed from the newsfeed by Facebook.

This Facebook ad filters proved to be quite helpful as unwanted links were removed while users are left with ad links that are useful.

Marketers and advertisers fear that the increasing Facebook ad filters might be detrimental to their business. Facebook however thinks that this rigorous ad filtering will improve business. The target audience will not hide ads that will be functional for them. Hence the audience will be more focused and direct instead of being generic.

 

Six Features We Would Love To See On Twitter After The Mute Function

Twitter officially launched a feature that all of us have been waiting for. From now on you will be able to mute tweets and retweets from those annoying friends of yours who update about everything. The Twitter mute function did come late, as its rival Facebook introduced something similar years ago. However, it is only for Android, iOS and desktop users. Now that they have introduced the much needed mute function, here is a wish list of other features we would love to see on Twitter:

Whisper Mode – Conversations are private, and in Twitter that privacy element lacks as all your followers can see what you are talking about with other users. Twitter should provide an option to switch between public to private conversations. Though you can have a private conversation with someone through direct messaging but then again, it will be just between two people, unlike conversation that let multiple users voice their opinion. Twitter CEO Dick Costolo has indicated about this feature but there is no official word about its official release.

Two Way Communications For Direct Messaging –  Among all the features we would love to see on Twitter this one probably will make it on all the lists. When it comes to messaging you can only have a two way conversation if the person you want to talk to follows you. They must tweak the messaging feature in such a way that will let you reply to messages from people who aren’t following you. It will be really helpful for those who wish to interact with influential people.

Add Gif Images – Humorous tweet gets more likes and shares, and there is nothing better than GIF images to express humor. Twitter does not support GIF images. If you wish to tweet a GIF image then you will have redirect your users to some other site through a link, and mobile users generally tend to avoid links. If Twitter let users upload GIF images the interaction with content within Twitter will increase.

Slideshare Integration – You can add images, watch videos then why not view slides directly on Twitter. Right now if you can only tweet a link that redirects you to the slideshare website. Once integrated with slideshare you will be able to see the entire slide in your tweet without leaving this micro blogging platform.

Profile Preview – it is annoying to go to someone’s profile to get the basic profile info like their bio, number of followers, following etc. Twitter should add a hover effect to the profile so that you can see the summery by just by scrolling or tapping over the picture instead of clicking. Facebook has it in their desktop version so does Twitter, but in Twitter a new window appears in the desktop version. It would be interesting to see if they bring this feature for mobile users.

Online Users – It doesn’t mean adding a chat option as direct messaging does it for you. They can add some sort of icon to show the people who are online. This will help better target your users as you can post content that are most relevant to them at that time.

Social Networking for Teenagers: The Bright Side

So are you also the one among those parents who are always behind their kids for they are too much active on the social networking sites and this very plight troubles you? Are you also the one who thinks that the kids of today’s generation are lagging behind socially and they won’t be able to relate face to face in real world?

Not exactly!

Undoubtedly, you may find fair number of teenagers’ texting somewhere around 100 to 250 times per day! Shocking? Well yes, the life of the kids and especially of teenagers is more of a digital and the same is been targeted and precisely serves as the topic of weeklies and dailies!

But is the subject worth a worry? If there are so crazy texters, there also are teenagers who are devotees of Instagram and SnapChat. Instagram allows you to share pictures with friends and most of the pictures teenagers share around are with their friends partying and enjoying. SnapChat allows you to share the pictures for certain time duration and then the photo gets deleted from the servers automatically!

The introduction of new technologies and or inventions is always a subject of panic for adults. The scenario is more in relationship with the fears of adults rather than with the teenager lives. The situation is same as it was sometime in 1930s. The introduction of radio revolutionized the lives of people on one hand and on the other it chilled the spine of parents at that time. There did exist the time when parents started feeling that radio is occupying more part of their child’s life and this hold is totally dangerous. Not only this, the same happened when Sony’s Walkman came into existence in 80s and it was believed that the rhythms might interfere with the sexual life of people! But the digital activity is positive and as nothing happened that time, it would be nothing this time too!

Further, to clear your dilemma, let us inform you something! There are a large number of scientists who performed a study over large number of teenagers found that social networking may be beneficial for your kids! Here’s what they said!

There are various scientists who put it forward that you simply can’t conclude this out that a rapid texter cannot be a good face to face communicator or social in real world! Influencing education and social lives more than ever, scientists are in the view that one form of social networking cannot actually replace the other. If a kid is involved socially with the help of digital devices, it cannot be deduced that he won’t spend time with friends and family in real!

Kids are same social when they spend time together in real time and further, as they grow up, their interest for social networking sites or apps also starts fading and becomes negligible with aging age. This is a natural phenomenon and will continue to happen!

There are parents that remain too much concerned that their kids do not give heed to privacy. This is false too! Teenagers spend a lot of their time adjusting their privacy settings, customizing it the best way that they could. They also are a big fan of quick delete sharing tools which give them the full customization capability to share the pictures. SnapChat is one such tool wherein teenagers can control the servers and share their photos only for a pre decided period of time. The examples where teenagers post a photograph on social networking sites and undergo a pleasant conversation and then delete it to remove the traces on World Wide Web cannot be ignored too!

This way they are learning to interact and are in a way learning to face real world more intelligently!