Viral Mint offers a newly established on-site marketing solution. It will generate new fans and followers for your website and improve both conversions and sales. This Pune based on-site marketing company works to help the retailers give a boost to their marketing Return on Investment (ROI) with the help of social web.
They work on social and analytical products for businesses. Their products mix your online store with social experiences in order to boost up your sales, drive engagement, and increase conversions. They specialize in viral marketing, social analytics, Facebook marketing, and social commerce.
Also Read: Ello Social Network Developed To Compete Facebook
Inception
Viral Mint, the fast and widely growing social media marketing solution, had launched the v1.0 BETA of their product on March 10, 2013. Founded in the year 2012, this startup has its headquarters located in Pune, Maharashtra. Rohan Dighe is the founder and CEO of Viral Mint.
Products offered by Viral Mint
Offer Mint (Customer Acquisition): This is one of the products by Viral Mint that brings in more number of customers to your website. Offer Mint allows the customers to open instant rewards and coupons in exchange of which they would become followers of your website on social networks like Pinterest, Twitter, Facebook, and more.
Offer Mint is like a give and take app that will offer discount coupons to shoppers in exchange for following or liking your page on social networks. This will increase conversions on your website which in turn will make them loyal to your brand.
Buddy Mint: This social app offered by Viral Mint should be added to your ecommerce store. It offers the undecided visitors to your website the ability of creating a poll from the shopping list and then sends it for vote to their friends. This increases the checkout rates on your ecommerce website.
The core function of Buddy Mint is to convert the uncertain customers into decided buyers.
Kart Mint: This social app reduces the cart cancellations and therefore improves the conversion rates for your websites. It showcases a compelling offer as the shopper is about to leave the website. The app is based on ‘Exit Targeting’ technology.
Push Mint: The Push Mint app will help you create, edit, and then push promotions in the pattern of on-screen notifications to all your target customers. This app will attract users to look at the promotions with the help of the right call-to-action.
Viral Banners
Viral Mint replaced popups or pop over messages with Viral Banners. Viral Banners helps conversion without harming the user workflow while also maintaining the social actions.
Customer portfolio
1. Fab Alley
2. Lenskart
3. Sareez
4. Freecharge
5. StalkBuyLove
6. Ticketgoose
7. Snapdeal
8. Indian roots
9. Pepper closet
10. Bonita
11. Saholic
12. Nineteen
13. Jabong
14. Shopclues, etc.
Company structure
This social media marketing company has plans to grow globally soon. The initial investment that the company required was offered by Seedfund. Their presence is in India currently.
During the early months after the company was set up, Viral Mint made use of subscription model. They have worked on it so that now subscription is on performance based metric. Dighe, the CEO and founder of the company, hopes to expand the business to places like Indonesia, Thailand, Singapore, and Australia.
Viral Mint has less than ten employees currently and it works with a SaaS-based model. The company offers three packages, the highest package being priced at $100, and coming down to $50 and $15. They also offer a free trial offer for 14 days.
Upgrades and updates in Viral Mint so far
Slider – The all new app from Offer Mint
This app aims at improving and growing the visibility of your offer alongside improving your conversion rates. The product offers itself to convert the pass-through and leaving visitors into brand loyalists. The app will entice the customers to become your fans or followers by giving coupons in exchange. The app can be embedded into your website. It will not require you to modify the contents or layouts on your website.
On-site behavioral and predictive targeting
Viral Mint offers on-site behavioral targeting that is based on a number of parameters. They claim to give their clients the ability to use behavioral insights for delivering actionable results.
Viral Mint will leave a cookie for all new visitors, while also tracking down the duration for which each visitor or customer stays on your website. It also tracks other particulars like referral URL, page URL, and other different parameters and offers data to you in an actionable form. This can be used to create customer experiences.
UI upgrades
Viral Mint has brought about upgrades in the UI. They are:
i. Improved fonts with a cleaner UI.
ii. Limited IE7 support.
They are also enabling viral video sharing.
A promising future awaits!
Though operating in India presently, Viral Mint aspires to spread across the globe with its amazing social media marketing solutions. While the portfolio of their products is already diverse, they are looking forward to expand it further.
The Tech Cult 